Use of Site Data for research and licensing: The Site grants Glowhopper a non-exclusive, worldwide, royalty-free license to use, reproduce, analyze, aggregate, and adapt the Site Data for (a) operating, maintaining, and improving Glowhopper Go; (b) research and reporting, including the publication of aggregated and anonymized findings; and (c) licensing the compiled Glowhopper Go dataset, in whole or in part, to third parties for purposes consistent with Glowhopper’s mission. In return, Sites will receive an annual report from Glowhopper on data usage from Glowhopper Go on their Site to identify utilization and access patterns of Glowhopper Go users with the Site's services.